Doing business the right way

Doing business the right way

What Is SEO AND Why Is It Important

An optimized website or article, or nothing!

Why work on the natural referencing of your marketing content ? Do we really need to write optimized articles ? What is the real importance of SEO?

Even if we talk about it a lot, SEO is not yet an obvious reflex when it comes to producing web content. An SME entrepreneur whose business is not in the business will not have de facto all the cards in hand to evaluate the benefits. And the jargon that some people serve them doesn’t help.

SEO (Search Engine Optimization) is a set of techniques designed to optimize the natural referencing of a website, as described on It is to be distinguished from SEA (Search Engine Advertising), in other words advertising on search engines, via AdWords, for example.


Why many objections to SEO are false alarms and why you should use the most recent tools and innovations to guarantee both a good enough visibility and an optimal quality to your website, blog or article… Learn more on

Quality over SEO

In reality, SEO is not in opposition with a quality approach, quite the contrary. A well optimized website may well reflect a wide range of professional expertise.

There is no point in using SEO

Strategies, of course, fail sometimes. Just because your SEO has not succeeded once does not mean that it is not important for your content marketing.

My industry is too competitive

Whatever the professional field, and if the first page seems impossible to reach with a generic term, a good SEO strategy will include positioning on long tail expressions…

Arguments against the creation of optimized websites or articles
Identifying the right keywords

Importance of keywords for SEO

Keywords are essential when linking content to a winning SEO strategy. They are search terms that your target customers are likely to use to find you on the Internet. Before you start writing web content, it is important to list, analyze and compare them to determine which ones are best. Contrary to what this term implies, a keyword is not always composed of only one word. It can be a sentence or an expression and is the foundation of your SEO content strategy.



Once you have identified your keywords, you must develop your content around them. You must ensure that they are strategically placed.


It’s the first element the user will be confronted with following his/her Web search. Think about what you want it to mean and write it accordingly.


It’s a link that allows you to access a web page. It must be part of your SEO strategy and is just as important as the title tag and meta description.

Content quality is the key!

Content authenticity and credibility

SEO content allows in part, to be indexed by search engines and to capture the attention of the public by the correct use of keywords. If the content of your title, meta description and URL is relevant, it is a good start. However, you still have to develop all the content for your website.

SEO Tools

The process of optimizing a website is an ongoing process. By creating new content frequently, you ensure that you are in the spotlight of search engines. Blogs are a good way to do this. They allow you to produce content on a regular basis and encourage your visitors to visit you again, as you provide them with relevant information that meets their needs. In addition, blogs allow you to increase your site’s traffic and, potentially, turn these visitors into loyal customers.

SEO, what are the stakes?
By optimizing and improving your SEO, you would directly increase your visibility, the traffic of your website but especially your revenues.
An investment for the future
In an environment where the market is under strong competitive pressure, the work of SEO must be constant so as not to disappear from search engines to the benefit of competitors…
SEO professionals
Professional support over the long term is important. Semantic optimization, editorial optimization, technical optimization, not to mention social networks etc.

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