One of the essential pieces of advice when choosing an SEO company is to consider a few different options. Once you have narrowed down the choices, the challenge is choosing the best SEO company Birmingham. This can be especially difficult when two or more companies are offering similar services at similar prices. The choice in this case boils down to the details, specifically the portfolio. A thorough look at the portfolio can help you to reach a final decision as long as you know what to look for.

Who has the company worked with?

This is an important question to ask a prospective SEO partner as it gives you a sense of what to expect in the long-run. Ideally, the SEO company Birmingham should have worked with businesses in your industry. This is a guarantee that the company will be able to handle your SEO needs. In addition to this, check to see whether the company has worked or is working with the competition, and determine how you feel about it. An SEO company that has worked with reputable businesses with successful online marketing campaigns is a good sign that you are on the right track.

Why was the company hired?

It is equally important to consider why the company was hired by its previous clients. This information should be contained in the portfolio. References are also great sources of this information. The idea here is to get a sense of the company’s competencies that may not be immediately obvious from the resume or interview. A company that was hired for its innovative SEO strategies or problem solving abilities for example set the company in question apart from the rest.

What were the services provided?

Be on the lookout for the services provided to previous clients and determine whether they match your current SEO needs. It is important to have clear and realistic expectations about the optimization outcomes, and cross-check these against past services. Figure out which services are most important to your business, and find out if the company has previous experience providing those services and the extent of their success.

Duration and outcome

Lastly, check how long previous projects lasted as well as their outcomes. An SEO company Birmingham may not be completely honest about how long it takes to reach certain targets or outcomes. Checking how long previous projects lasted gives a good indication of how long yours might be expected to take.