Running a local business today is not an easy task. The internet revolution has ignited major changes in contemporary business operations. For a start there is stiffer competition in every niche and as a business owner you have to think innovatively to stay ahead of the pack. Luckily, internet marketing also provides an opportunity to compete effectively.
Importance of Internet Presence
With a well designed website any local business today can leverage the growing internet numbers and compete with more established brands. If you are running a local business be it a car dealership, restaurant, or any other line of industry it is important to ensure your website is optimized for search engines.
Search engine optimization (SEO) is the holy grail of online marketing because it boosts your brand’s visibility leading to higher conversion. There are millions of websites similar to yours and only by ranking highly on search engine result pages (SERPs) for targeted keywords will you meet your business objectives. Google says 75% of search engine users never go beyond the 1st page of SERPs. If your website in not on this first page it simply doesn’t exist.
Leveraging Local SEO
Local search engine optimization (SEO) allows your business to market itself to a relevant local market. Say for instance you have a car dealership in Miami; it makes more sense to target the local market because you don’t expect a car buyer to fly all the way from Washington, DC to buy from you. Through local SEO by an established Miami SEO Company it is now possible to increase foot traffic through your doors.
Local SEO capitalizes on available tools including Google, Superpages, yelp, Qype and Touch Local to reach your target customers. It is possible to reach such customers at the exact time they want to buy your service. Unlike ordinary SEO strategies, local SEO brings real customers who want to buy.
Your Miami SEO specialist will not be overly interested in promoting your website but rather the business name, services, contacts leading to more recognition of your brand.
- There are many other reasons to capitalize on local SEO from an established company including:
- Better ROI and ability for KPI tracking for every dollar used in the project.
Increased visibility on local search results with integration of mobile optimization.
- Optimization of your business service area to identify you as the go-to brand.
- Customized results to suit the specific needs of users.
Interesting Local SEO Numbers
There are many other reasons to hire a specialist in local search. The numbers are already in and they highly indicate that this concept is the way to go in internet marketing.
Google Research shows 50% of consumers who have conducted local search ended up visiting the store within one day. Better still, 18% of local mobile searches lead to a purchase within the same day. Add this to the fact that 60% of American adults use mobile devices to carry out a local search for product or service.
These numbers highlight the potential of local SEO. The best SEO Company in the city you will help create local citations using different tools, build lasting local relationships, build a reviews strategy and manage the overall SEO strategy for your business.